We work unlike any other consultancy or agency. 

No huge team pages here, instead we bring produce modular teams consisting of the best agency and freelancer talent for the brief in question. 

Research & Insight
Brand & Marketing
Software & Tech
UX & Product
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Iain Montgomery

Iain has spent the past decade helping established organizations identify, design and launch the breakthrough new propositions critical for their long term futures. Iain previously ran Market Gravity in Canada and has helped big companies across Canada, the US, UK and a few other places along the way to better understand their customers, markets and create bold new ideas to get into market.


He’s helped lotteries across Canada become more relevant to millennials, designed digital banks, launched an instant coffee brand, had a hand in Air Canada’s new loyalty program and designed a retirement platform back in the day too. Iain’s not afraid to speak his mind and try something different in pursuit of the audacious idea.

With that experience of what's has, hasn't and might still work, Iain founded Now or Never to do things differently.