WHAT WE DO
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We explore, inspire, design and
experiment with you.
Next Practices Briefing: For Execs and Teams That Want to Look Forward
The Next Practice Briefing helps you explore what’s changing around you. In culture, technology, regulation etc. to uncover bold, useful directions worth acting on.
It’s fast, focused and designed to help you see the big picture. So you can make sense of what really matters and create the distinctive 'next practices', rather than copying everyone else's historic 'best practice'.
Customer Field Trip: For Insight That Starts With People, Not Spreadsheets
We take you into the real lives of the people you serve and immerse ourselves in how they live, play, work and talk about what matters, as well as how they interact with your product.
You’ll return with a deeper understanding, sharper instincts and insights you can use straight away to solve customer problem. With the story and souvenirs to tell the story across the organisation.
Proposition Studio: For Shaping Ideas Into Promises People Want
We help you figure out which parts of your product, service, or experience truly matter. The ones that shift behaviour, create desire or build trust.
Then we work with you to test those ideas fast, learn what sticks and shape a promise that can be delivered with confidence.
It’s clarity, experimentation and momentum that generates evidence in the real world.
If you rebuilt your business from scratch today, it wouldn’t look anything like it does now. Big companies are built to protect past successes, prioritising profits and minimising risk. They exploit what’s already been explored, but to stay relevant, you have to keep exploring.
Innovation is risky, it rarely delivers instant results. Failure is a key part of the process. Among thousands of disruptive startups, only one needs to strike gold. Success will come from constantly trying, seeing what works, what doesn't and trying again.
We help you embrace imperfection as a vital step toward innovation. Established companies have the resources to outpace disruptors, but only if they break free from old habits. Innovation isn’t linear, predictable, or particularly logical, it often starts with small, seemingly insignificant sparks.
Working with us might make you uncomfortable, but it’ll also be exciting, rewarding, and even fun!
Testimonials
We needed to think about something in a very different way. Now or Never got out there in the real world, had conversations with customers & other experts, developed lots of ideas and now we're in the process of making them a reality. It's been a great partnership so far!